Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
Foodbank WA approached us to develop a “call to arms” for Western Australian businesses and philanthropists to become ‘Guardians of WA’, a select group of high-worth annual benefactors that will eventually end hunger in WA by 2030.
Ending hunger is no mean feat. Those who lead the charge to a hunger-free future deserve a place in WA lore forever. So, we started writing the story today.
We created a fable from the future called ‘The Day That Hunger Ended,’ following the Guardians of WA as they work with Western Australian children to ensure no one goes hungry again.
The simplified story is based on real Foodbank research on the far-reaching effects of hunger on WA society, and the real life benefits of ending it.
We sent copies of the fable to top-tier WA businesses and individuals, inviting them to put themselves in the story. By becoming a Guardian of WA, they won’t just become characters in our book, but in WA history.
RECOGNITION
Ad Stars – Finalist, Design Category 2022
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
Have you heard? Keystart do home loans with deposits as low as 2% with no lender’s mortgage insurance. Unfortunately, this offering was being lost in the complexity of the ins and outs of home ownership. So, we set out to make Keystart’s simple proposition impossible to forget, in a series of memorably bizarre chats at a workplace water cooler.
RECOGNITION
PADC Silver for Broadcasting & Online Film Up to 60 sec - Campaign
PADC Bronze for Radio, Streaming & Audio - Up to 30 sec - Single (Lizard People)
TV Campaign of the Year Finalist – Campaign Brief Awards 2021
Published in Campaign Brief’s The Work 2021 (Film/TV Craft - Other)
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
Building for Tomorrow, a brand platform for five of the State Government’s transport agencies, needed to communicate with the people of WA about transport infrastructure projects.
We encouraged Western Australians to view every construction sign as a sign of great things to come — reframing familiar language on the signs to showcase the benefits of the work into the future.
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
Designer: Janice Law
The Perth Mint needed to offer their highest-value customers the Opportunity to acquire a rare bird - one of twelve 2oz Gold Proof High Relief Australian Kookaburra coins, valued at $7.599.
We tapped into these customers' insatiable need to collect with a 'collectible' piece of direct mail. We set out to be the diametric opposite of so-called junk mail with a limited edition print from a local artist of the coin's avian subject, finished with foiling in The Perth Mint's signature gold.
RECOGNITION
PADC Silver for Direct Marketing - Direct Mail - Single
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
18 strangers. One social experiment. One simple symbol of democracy.
When many around the world cannot vote freely, a State Election where everyone gets an equal say is something worth celebrating. But not everyone was showing up to the party. So we invited real West Aussies from all backgrounds to come together around a simple, single representation of democracy — a table where they could all take their seat, and have their say.
RECOGNITION
Integrated Campaign of the Year Finalist – Campaign Brief Awards 2021
Published in Campaign Brief’s The Work 2021 (Social Media)
Art Direction
Agency: The Brand Agency | Copywriter: Anneliese Sullivan
RAC Rescue helicopters operate 24 hours a day, 7 days a week, 365 days a year. If you need them, they will be there. Every hour of every day. So we took 24 real RAC Rescue helicopter missions - one for each hour of the day - and put them on two 66-metre timelines along the busy Citylink tunnel in Perth Underground station.
Usually an inconvenient obstacle, we used the site's handrail instead as an asset, forming part of the timeline itself.
RECOGNITION
Second place – Best Ads on TV
Agency: Wren Design Studio
Editorial Design | Brochure Design | Annual Report Design
Numerous projects completed for the National Trust of Western Australia.
2016–2017 ANNUAL REPORT
Large-scale document design, content management and final finessing for the 2016–2017 Annual Report.
2018 HERITAGE FESTIVAL
A complete brochure redesign for the 2018 Heritage Festival moved the guide from a text-based A5 size to an easier to digest A4 format. The design was easier to find events and allowed for pull-out features.
PROPERTY INFORMATION BROCHURES
Creation of a new property information brochure design template used across The National Trust of Western Australia’s locations.
Logo Design | Branding | Brochure Design
Agency: Titan Digital
Titan Digital needed a modern brand refresh that reflected its ability to keep up with current digital, web, and print-based design trends. Previously known for web-based solutions, the new logo design needed to work universally with all departments whilst maintaining the legacy the original brandmark held.
Overall, the rebrand needed to bring some much-needed life to the company, positioning them as a complete creative agency rather than a corporate web service. The solution involved rethinking corporate copy and imagery, creating a hand-drawn icon set and creating an overall look that could bring youthfulness and consistency to all applications.
Branding | Web Design | Packaging Design
Three Bee’s Honey is a Perth local and as raw as it gets (nevermind being bloody delish on toast). To showcase this the brand design is pure and minimal and each element was created and digitised from real honey.
Three Bee’s Honey required a flexible label solution for multiple packaging sizes and styles, as well as a distinct and recognisable brand identity.
Logo Design | Branding
Indulge Me Bakery creates mouthwatering melting moments with inventive, rotating fillings (coffee, lime, caramel – you name it!).
The logo reflected the hand-crafted and home-cooked delicacies with a minimalistic monogram melting moment graphic to support it.
Invitation Design | Illustration | Wedding Suite
Sheldon and Samantha’s wedding suite reflected their rustic, natural theme and featured the bride’s choice of flower; baby’s breath.
The design featured custom hand illustrations, including a monogram logo graphic, baby’s breath elements and a map. The invitations considered a conservative print budget and consisted of two versions for guests who were invited ceremony-only or the full evening. Seating charts, menus and place cards were designed to match for the reception.
Event photography credit: Imajica Photography
Logo Design | Brand Identity
Agency: Titan Digital
Vergola WA needed a new logo and brand after its visual identity had remained mostly unchanged since they brought the Vergola louvre pergola brand to WA in 1987.
The end design mimicked the Vergola system, reflecting its ability to create the perfect outdoor environment no matter the weather, season or time of day. Through the use of colour and angles the Vergola logo reflects the sun and the louvre pergola’s ability to take full advantage of it.
Logo Design | Branding | Illustration
Willow Designs creates fun, personalised bandanas and pet accessories.
Named after the owner’s pet dog, Willow, the brand featured hand-illustrated willow leaves to allow the growth beyond the pet industry and eventually catering for their human’s needs as well.
Logo Design | Branding | Illustration
Ithaca Motel, a heritage-listed icon in Busselton WA, required a brand that could speak to its two accommodation types – heritage rooms in the Manor and a series of modern rooms detached from the main building.
The brand features an illustrated silhouette of the beautiful facade to capture the welcoming feeling created by the new owners.
Logo Design | Branding | Web Platform Design | UX/UI Design
Akora is the new age in property management – an online platform that gives homeowners complete control over their investment.
The web platform design was designed to simplify every aspect of property management for both the landlord and tenant. The project involved the large platform design, user experience and functionality design and brand development.
